Chapter 5

Chapter 5

FIVE CHIEF in ORGANIZATION


      In order to achieved successful of the strategic initiatives, a company should have a good organization so that the will reduce the miss communication problem amongst their workers. Most organization will have Chief Executive Officer (CEO), Chief Financial Officer (CFO), and Chief Operation Officer. These organization will add some officer who are more related to the IT strategic which are Chief Information Officer (CIO), Chief Security Officer (CSO), Chief Technology Officer (CTO) , Chief Privacy Officer (CPO), and Chief Knowledge Officer. 

1.Chief Information Officer (CIO)

CIO is responsible overseeing all uses of information technology and ensuring the uses of IT is related with business goal and objectives. CIO will report directly to the CEO. Under CIO there will be a manager who are conduct all the IT project to be on time and within budget. There will also have a leader so that the strategic vision of IT is in line with the company strategic vision.

2.Chief Technology Officer (CTO)
CTO is the person who responsible about the throughput, speed, accuracy and availability. The function of CTO are similar with CIO except the CIO have additional responsibility which is make sure IT are aligned with company strategic initiatives.

3.Chief Security Officer (CSO)
CSO is like the policeman of the company's IT system. They are responsible to make sure that the IT system of the company are safe against attack from hackers and viruses. The employment of the CSO are being increased every year because of the number of hackers and viruses. Most CSO must have the ability to create a security system and also the ways to solve the attack and viruses.

4.Chief Privacy Officer (CPO)
CPO are responsible to ensure the ethical and legal use if information within an organization. Usually they are only dealing with the internal staff because only them are using the information. This position is the newest position in IT. Many CPO employed are lawyers by training which enabling them to understand the often complex legal issue surrounding the use of information.

5.Chief Knowledge Officer (CKO)

CKO are responsible in collecting, maintains and distributing the organization's knowledge. CKO also will create the system so that the information can stored easily and can be reuse knowledge. The CKO also must make sure that all the employees are update the organization.

Effectiveness Of Facebook Advertising

                      Effectiveness Of Facebook Advertising

One of the main reasons for which Facebook advertising can be effectiveness for your business is that you can reach hundreds of millions of Internet users in one place. More than that, you have the tools to choose the people you want to advertise to according to many different criteria, in a way that it is almost guaranteed that only the people interested in your business will view your ad. This doesn't happen with Google AdWord advertising service, for example, where targeting options are a lot less limited. 

While many people complain about Facebook’s ever-evolving privacy policies related to users’ data, businesses can benefit tremendously from all the specific information available. Facebook uses the data that people provide and makes it available to businesses for advertising purposes. And Facebook users give away a lot of information, from where they live and work, their birthday, schools attended, to interests, hobbies, favorite movies and music.

If for example, you tell Facebook that you want to advertise to highly educated men, ages 20 to 35, living in France, who enjoy fishing, Facebook will show your advertisement specifically to those people. Of course, you can choose a broader target group. But by being able to design a target group according to various criteria, the chances of converting your Facebook advertising investment into profits will increase significantly.

When you create a Facebook ad, you can pick your target group according to location (country, state and city), age, gender, education level, relationship status, language, and likes and interests. You can choose your target group at step 2 during the ad creation process and once you select the criteria, Facebook will tell you how many people are in your target group.

As a whole, the study should be encouraging for Facebook. As someone who has never clicked on a Facebook ad in five years, I was skeptical. But the study contains empirical evidence showing that certain kinds of Facebook advertising, particularly earned media, can be effective. With nearly one billion users, Facebook has achieved massive scale, and thanks to “amplification” across such a huge network, marketing messages can spread to a degree unprecedented in the history of online media. Against the backdrop of a pretty dismal few months, that’s something Facebook can look forward to.

Businesss Process Re-engineering

Business process re-engineering 

  Business process re-engineering is the process where analysis and redesign the workflow within between the enterprise.This workflow is most systematic ,disciplined improvement approach that critically examines, rethink ,redesign and implements the redesigned process of an organization . (BPR) goals is to achieve dramatic improvement in performance in areas important to customer and other stockholders .

Use of Business Process Re-engineering

#Can save a company which is running at a loss.
#By changging the presents proces through BPR a losing business can make profit.
#Can find new business dimension
#Improves quality in service delivery and customer satisfaction.
#Bpr will open new dimension into the existing business
#Overall change could enchance the performance of the business